If You Read Hacker News, You Should Watch the Techstars TV Show

A year ago, when this website was still in the planning stages, I was compiling a list of potential essay ideas. One of them was set to be “Why Y Combinator and Techstars Would Make Great Reality TV Shows”. I don’t always admit it readily, but I am a fan of certain reality tv shows, particularly Top Chef. Unlike most reality programming, shows like Top Chef and Project Runway take individuals with actual talent and showcase that talent. The contests are merit-based, so it’s fun to pick your favorite players and root for them all season long.

Years ago, while learning about YCombinator, it became clear to me that all the elements that made a successful reality show were present in the YC process including:

  • the drama of interview day, the anguish of rejected teams and the utter joy of accepted teams
  • the history of startups from previous batches, big exits and quiet closings
  • the occasional interlude of YC alumni milestones (Imagine a startup from the current batch clicking on TechCrunch and seeing “AirBNB just raised $100 million on a $1 billion valuation”)
  • the weekly dinners
  • the dramatic pivots
  • the preparation for, and excitement of, demo day
  • the pressure and the potential

All of these factors would make a show worth watching (for me anyway), and on top of that, the exposure could be hugely beneficial to the startups themselves

In 2009 I started following the 5 minute videos posted weekly on Techstars.tv.  These guys were doing it right: nice editing, great music, a high quality production all around. It kept me coming back every week, and it made me even more sure this idea would be a great tv show.

Clearly, I’m a little late. The Techstars reality show launched two weeks ago and the third episode airs tonight at 9PM ET on Bloomberg.

So why should you watch it? Well, many of the reasons are in the bulleted list above, especially the pressure and the potential. But you should also check it out for the following reasons…

Everything Seems Eerily Familiar… In a Good way

Watching Top Chef, it took me a while to get used to some of the jargon, and when a celebrity chef is introduced I never recognize the name or the face. Techstars is the exact opposite.

One of the first founders they introduce is Jason Baptiste of Onswipe. Hmmm, that name sounds familiar. Wait a minute, is that jasonlbaptiste, the prolific HN commenter? Ah, indeed it is.

And what’s his company? Onswipe? It’s goal is to “make your publication look great on tablet web browsers”. Huh, that’s the exact idea my friend, whose graduate thesis is about designing long form publishing for tablets, was just talking about.

While I never recognized a celebrity restraunteur from Top Chef, it seems like every mentor on Techstars is also a prolific tech blogger. Hey, isn’t that Fred Wilson? And isn’t that Gary Vaynerchuk? Why yes, yes it is.

Heck, even David Cohen was wearing my sweater. I’ve never seen anyone with that sweater!

Companies in the Midst of Customer Development

“So we’re trying to figure out what I call Product/Market Fit.”

– Melanie from To Vie For

As I was watching the show, I couldn’t help but constantly think back to Steve Blank’s book The Four Steps to the Epiphany. In it, Blank argues that startups and new projects within existing companies should start with Customer Development instead of Product Development. When I first read it, I felt a little giddy with excitement. Maybe it was the self-published feel of the book, what with its terrible cover art (no offense, Mr. Blank), but it was like I had some kind of secret manual. Maybe everyone in the tech startup world had heard of it, but not too many in my part of Ohio had.

The Techstars show is exciting because these companies in the middle of the Customer Development process, and we get to watch how they navigate it. Based on the fact that Techstars has to turn away thousands of applicants, I’m a bit surprised more of the companies are not further along in the Customer Discovery phase.

Listening to the startups talking about their businesses and the language they use, you can sense that each team is thinking consciously about where they are in the Customer Development process. When I heard Melanie of To Vie For utter the phrase “So we’re trying to figure out what I call Product/Market Fit”, I couldn’t help but think, yeah, you know who else likes to call it that? People like Steve Blank and Marc Andreessen who use it constantly in their writings. But give her credit because she was literally “getting out of the building” and talking to potential customers, another element of the Steve Blank mantra.

In fact, the influence of Steve Blank is so thorough, the man himself appears on screen as part of a demo for another startup, SocratED.

This Show Was Made For You

Ultimately, we as readers of HN represent the ideal target market for BloombergTV. They have made this show for people with our specific set of interests, and I’m finding it very interesting indeed.

I can’t wait to hear what advice Fred Wilson and the other mentors dole out.

I can’t wait to see what startup “wins” the next 10:10 meeting. (Once a week, Techstars holds a meeting at 10:10 pm where all the founders gather and where at least some Jack Daniels and Heineken get involved. The founders present, a winner is decided, and a special prize is awarded. On episode 2, that special prize was a visit to one of the technical advisors on Spielberg’s Minority Report.)

And I can’t wait to see what some of these really smart companies, like Wiji, a company who is trying to customize outdoor advertising based on the viewer, are able to produce. I suppose I could find out just by Googling them now, but I’d hate to ruin the suspense.

I hope you tune in too.

 

Stir Application

My talented and beautiful wife is the chairperson of Stir, an upcoming design symposium at The Ohio State University. From their about page:

The Stir Symposium seeks to provide an opportunity to collaborate, think, and discover new ways to approach big global issues. Participants from many disciplines will bring their own expertise to the table, thereby allowing us all to start addressing problems and issues in ways we never would have thought of on our own. The Stir Symposium is about collaborating and thinking in new ways, no matter the discipline: business, architecture, engineering, design, agriculture, geography, and more.

Interesting, right? I’ve been fascinated by this upcoming symposium since the beginning, and I was hoping there would be a way I could get involved. Then I found about the role of Visualizer. It seems that each Stir session (workshops and discussions) will contain a Visualizer who will summarize and visualize the process and outcomes of that session. Unsurprisingly, I was in no way allowed to simply waltz in as a Visualizer.  I had to apply like everyone else and so I did.

The following images represent my application (click to embiggen).

They wanted to be sure each Visualizer had the ability to come up with quick and attractive infographics, so the first image requested was an infographic covering a specific Stir theme. I chose the theme “Moving: taking public transportation to work”.

They also asked for a portfolio of 3-5 pieces.

This first image is a mockup of a website I’d been tossing around in my head. It’s called Screenshotput, and it’s a huge library of images from pop culture, mainly screenshots from film and tv, and it is also a tool that lets users put their own text on these images. I created this mockup a couple years ago, before comixed gained much traction, and before the Rage Face generators and Quickmeme even existed.  I still think comixed has a lot of room for improvement, so perhaps there is still opportunity in the world for a site like Screenshotput.

ssphome002

This next image is a mockup I created for a couple friends who are starting a classified ad site for dog breeders. It’s a pretty neat idea: take a classified section that craigslist doesn’t do very well and create a niche site dedicated to it. They could certainly expand past dogs quickly.  Not sure when this will launch.

These final two images are from websites I have designed. If you dig them, check out my posts on Customized Girl and Follow Function. (This is the “custom t-shirt” landing page on Customized Girl).

 

A Remarkably Specific List: The Hand Dies First

Today’s installment of a remarkably specific list covers plot lines from popular fiction in which a major character’s imminent demise is foreshadowed by problems with their hands.

Albus Percival Wulfric Brian Dumbledore

The sixth novel in the Harry Potter series, The Half Blood Prince, begins with Dumbledore coming to visit Harry on Pivet Drive. Harry notices Dumbledore’s hand is blackened and dead-looking. He asks about it almost immediately, but Dumbledore shrugs it off, saying “I have no time to explain now. It is a thrilling tale, I wish to do it justice.” Harry asks Dumbledore several more times throughout the book, but each time he is rebuffed.

At the end of the novel, it is still a mystery. Well, sort of. The biggest mystery at the end of the book is the one of Snape’s allegiance. J.K. Rowling very cleverly unravels the story to make it seem as though Snape is evil, and aligned with Voldemort.

But if this is true, then Dumbledore was wrong about him, and Dumbledore was almost never wrong, particularly when it came to wartime strategizing. So at the end of the Half Blood Prince, if you wanted to get to the bottom of the biggest mystery, all you needed to do was concoct a little thought experiment.  If Snape was good, then the only reason he would ever kill Dumbledore would be on Dumbledore’s own orders.

But why would Dumbledore want to be killed? Only if he knew his own death was imminent. And do we have any indications that Dumbledore might be ill?  The hand. Sure enough, near the end of the seventh and final book, it is revealed Dumbledore tried to wear Marvolo Gaunt’s ring, which was protected by a very powerful dark curse. The curse started at his hand and was spreading to the rest of the body when Snape was able to stop it.  But a curse such as this one could never be completely stopped. Dumbledore would be dead within a year, but he would be killed in the manner in which he chooses.

 

Marty McFly

“Pretty mediocre photographic fakery; they cut off your brother’s hair!”

This was Doc Brown’s comment after seeing Marty’s proof that he really was from 1985.  It was a photo of all three McFly kids, and his sister was wearing a sweatshirt that said Class of ’84. Soon, they realize Marty’s Mom is in love with Marty, and it all becomes clear for the Doc. They look at the picture again, and Marty’s brother’s head is now missing. Erased… from existence.

The timer has started, and Marty needs to make his parents fall in love before his brother and sister are erased, because Marty himself will be next. It all comes to a head during the Enchantment Under the Sea Dance. Marty is playing guitar on stage when some jerk cuts into George and Lorraine’s dance (laughing maniacally, for some reason). Marty’s hand starts to fumble at his guitar, and when he looks at it, he sees it disappearing right in front of his eyes.

But of course George triumphantly returns, shoves that jerk to the floor, and kisses Lorraine. Marty pops up, having narrowly avoided his demise.

Interestingly, problems with the same hand also play a role in the plot of Back to the Future Part II. In the original version of 2015, we learn that Marty was always a sucker whenever someone called him “chicken”. He had been goaded into a drag race with Needles (played by Flea from the Red Hot Chili Peppers, incidentally), and had crashed into a Rolls Royce, thus ending any hope of a music career. Luckily, Marty learns his lesson in the old west, never races Needles, and presumably goes on to become a huge Rock N Roll star with a fully functioning right hand.

 

Roy Batty

Roy is a Nexus 6 Replicant in the film Blade Runner, which means he is an incredibly advanced robotic humanoid. It also means he was programmed to live only four years, in the hopes that he would be unable to develop complex emotions in such a short time period.

Roy is perhaps the most obvious entry in this list, because his bodily failure begins with his right hand. In an effort to regain control of his hand, he takes a nail and jabs it through his flesh like some kind of zombie Jesus. At this moment, the audience realizes Roy’s time is quickly running out. At first it seems his last goal in life is to kill Deckard, but once he realizes death is so near, Roy saves him instead.

Roy uses his final moments to wax poetically on life and death, saying “I’ve seen things you people wouldn’t believe: Attack ships on fire off the shoulder of Orion; I’ve watched C-beams glitter in the dark near the Tannhauser Gate. All those moments will be lost in time, like tears in rain. Time to die.”

 

Captain John H. Miller

Tom Hanks’s hand shakes in the opening scenes of Saving Private Ryan because he is not an invincible war hero. He’s just a regular guy, a high school English teacher, thrust into war, trying to do the best job he can. He’s not John Wayne and he’s certainly not Superman.

He is, on the contrary, extraordinarily mortal. And this makes his character all the more heroic. This is also why the casting of Hanks is so perfect. Unlike Vin Diesel, who would use this film to propel himself into action stardom, Tom Hanks is the anti-action-star. He is the Jimmy Stewart everyman, and he makes us fellow non-action-stars ask ourselves: if we were in that position, could we do it?

Speaking of Diesel, Saving Private Ryan featured a huge number of actors in small parts who would later find much success on the big and small screens including: Nathan Fillion (Firefly), Bryan Cranston (Breaking Bad), Barry Pepper (True Grit), Jeremy Davies (Lost), Paul Giamatti (American Splendor), Ryan Hurst (Sons of Anarchy), not to mention established actors like Dennis Farina, Giovanni Ribisi, Matt Damon, Ed Burns, Tom Sizemore, and Ted Danson.

Ted Danson plays a character named Capt. Hamill, whose name, along with the line “I’ve got a bad feeling about this”, are references to films of Spielberg’s good friend George Lucas.  These films lead us to the last character on this list…

 

Darth Vader

Although Vader loses his hand immediately before his demise, I’m including him on this list as an exception to the rule. The loss of his hand does not foreshadow or lead to his demise, but it does the opposite: it nearly saves his life.

The scene takes place in the final moments of Star Wars Episode VI: Return of the Jedi. Luke is trying not to engage his father in a light saber duel, but when Vader threatens Leia, Luke fights back with a fury. He slashes at a fallen Vader, cutting his hand off at the wrist. Vader is finally vulnerable, and it’s Luke’s chance to kill him.

But Luke looks at Vader’s stub of an arm and then he looks at his own mechanical hand. He had lost his cool, he had stooped to Vader’s level, and he was through fighting. Vader is spared due to the sympathy gained from a missing hand. Sure, he dies minutes later, but in that moment he is the anti-Dumbledore-McFly-Miller.

 

Update 1: October 18, 2012. I’d been looking forward to seeing Rian Johnson’s Looper ever since I first heard he was making it. Looper did not disappoint. There is an incredible scene which I will describe below (warning: spoilers), and it reminded me of a similar scene in the Dennis Quaid film Frequency. I realized I could add both films to this list, and then I realized something even better: three films on this list now involve time travel which means we have ourselves a SUBGENRE!

Seth

Loopers are assassins, killing people for a mafia that exists 30 years in the future, after time travel has been invented. The mafia sends victims back in time to be killed by loopers. Eventually, the mob closes the loop of a looper by sending him back in time to kill himself.

The flaw (obvious flaw, quite frankly) in this strategy is that the one person in the world least likely to murder a person is that person himself. Occasionally, a looper let’s himelf run free. But the mob has a rather brilliant solution.

They kidnap the young looper. They carve a location into his arm. The old looper watches as the scar manifests on his skin. For a second, the old looper might be inclined to ignore it. But then he watches as a finger disappears. Then another one. Then his nose. He steals a car. He races to the location etched onto his arm, but as he gets there, he can’t stomp on the brakes because his foot is gone. Then his legs. Then his arms. Eventually, he is a living stump, and his last sight is a dark room, with a man on a table, kept alive by a doctor, completely wrapped in surgical gauze. It all started with a damaged hand. (Image credit to this awesome article on Looper’s FX.)

Jack Shepard

Watching the above scene in Looper I had two thoughts: 1) this is the most disgusting thing I have ever seen on film (somehow way grosser than any gross-out horror flick) and 2) I’ve seen this before!

But if you count both myself and Rian Johnson perhaps that just makes one of us. I’m guessing he never spun Frequency, starring Dennis Quaid and James Caveziel, on his DVD player.

The concept was the same. The execution was a little different. Both were awesome. In Frequency, a young father in 1970 and his grown-up son in 2000 are able to magically communicate via HAM radio (something about the northern lights). The son can tell the father things, and this can result in the future (or present) changing. The main thing the son wants to change is the death of his mother, who was murdered by a serial killer in late 1970. The father, a cop, goes on the chase and eventually finds the killer in his own home. In fact, the killer is in both of their homes – in 1970 and in 2000 – at the same time.

The HAM radio crackles with noise as both father and son wrestle with the same man. In 2000, the son is getting choked to death. But in 1970, the father is grabbing a shotgun and blowing the killer’s hand off. Now, this is a pretty exciting series of events for any action film, but these filmmakers took it to the next level by showing the killer, in the year 2000, watch in terror as his own hand withers into thin air. With Frequency, Looper, and Back to the Future, I believe we have the first “Hand Dies First” subgenre. I love it because “time travel films” is such a specific genre. Now I need to watch Raiders of the Lost Ark and a few other films to see if I can identify a “films of Steven Spielberg” subgenre.

 

Update 2: June 24, 2016. Let’ see, I last updated this post in October of 2012, back when I still watched movies. A lot has changed for me since then, mostly in the offspring department. I have two kids now! Which is great. But you know, some of your old hobbies just go by the wayside. I did get to finally catch Pixar’s “Inside Out”! And we get to add to this post!

Bing Bong

When the Pixar people got around a table to discuss the handling of Bing Bong’s death (and the manner in which he disappears) I have to assume someone mentioned Marty McFly. It’s basically an homage. If you don’t remember, Bing Bong is the imaginary friend of Riley’s toddler years.

The filmmakers bravely thread a needle here. When Riley forgets things, they disappear. And it’s totally reasonable that the imaginary friend of a two year old would be forgotten. That’s life. It’s not painful, because we don’t remember it. But the moment is still poignant and sad and clever in all the right ways. The disappearance on Bing Bong begins, of course, with his hand.

BingBongHandDiesFirst

Update 3: June 4, 2022. I last updated this post in 2016, back when I had two kids. Now I have four. I’m busy!

Miguel Rivera

And look, I’ve returned with another Pixar example! Inside Out with Bing Bong (above) came out in 2015. Coco came out two years later in 2017.

I have many questions: were both screenwriters consciously doing an homage to Marty McFly? Was Coco written well before any Inside Out screenings? (I assume it was.) What did the Coco screenwriter think when they watched Bing Bong’s hand disappear? Did they think “Hey, I’m doing that bit too. It’s a great bit.”

Personally, I’m fine with it. Marty McFly deserves an homage in every film. In fact, I really hope this happens in another Pixar film soon. We already have a Time Travel Subgenre within this specific list. I’d love to add a Pixar Subgenre too, but I need at least three examples, right?

 

Custom T-Shirt Landing Page

In May of 2011 I set out to increase conversion rate on our “Custom T-Shirt” landing page. Variations of the keyword “Custom T-Shirts” (including “Customized Shirts”, “Personalized Tees”, etc.) are our most expensive and highest volume paid search terms. If we could improve our conversion rate on these terms, then we could afford to increase bids, and bring in more revenue.

To do this, I redesigned the landing page and ran an A/B test using Google Website Optimizer (which has since been merged into Google Analytics).

I redesigned the Custom T-Shirt landing page with a specific strategy in mind. Unfortunately, I won’t be able to divulge many details in this post because that knowledge belongs to eRetailing. We can’t give away all of our secrets. Instead, I will show you four screenshots: The new landing page, the old landing page, the A/B test experiment results, and our revenue graph (sans numbers) showing the increase in revenue after the test.

(The revenue graph also contains the margin graph, which shows that we were able to increase revenue without sacrificing profitability. I include this because it would be pretty easy to raise revenue drastically if we simply spent a lot more money on paid search… but that would not be profitable.)

This was a successful experiment. Conversion rate went from 1.40% to 3.75%. Click images to embiggen.